What does the ideal car look like? University of California, Riverside professor Subramanian 'Bala' Balachander and his collaborators explored that question in a study that is forthcoming in the Journal of Marketing.
New research shows older consumers -- especially older women -- pay more for new cars.
The more advertising kids see for particular brands of alcohol, the more they consume of those brands, according to a new study.
Satisfy your customers and win in the stock market, says a new study by a team of researchers from Michigan's University Research Corridor, who found positive stock returns on customer satisfaction far out-distance competitive market measures that have been in play for more than half a century.
Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A forthcoming article in the INFORMS journal Marketing Science studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search.
Traumatic events have lasting influence on what products people desire and purchase. When rebuilding and restocking an area that has been affected by conflict or natural disaster, what traumatized individuals value most is what is most practical and quick -- even 50 years after the traumatic incident. A new study published in Frontiers of Psychology found strong consumer trends among those who experienced traumatic events that offer insights into what store owners and aid providers can stock to meet the needs of trauma-altered shoppers.
Tying company values such as honesty and respect into employee awards and job evaluations is being championed by public relations, marketing and human resources departments in some prominent companies, a Baylor University study has found.
Researchers from the University of Missouri have developed a model that will enable newspapers to maximize their revenues from advertisements and subscriptions by offering a variety of subscription plans. The researchers' test of their new model at one major US newspaper indicated a potential increase of more 17 percent in the newspaper's profits.
Writing in the Inderscience publication Luxury Research Journal, researchers from Australia discuss the implications for brand managers, practitioners and academics carrying out research in business and marketing of products that mimic luxury brands.
A team of marketing experts has demonstrated that including even a photo of a store or of a business owner on a shopping site -- something visual and representational -- can encourage wary buyers to make a purchase from a vendor with which they were unfamiliar.