Research finds that altruism -- and social media -- can help corporations cultivate trust with consumers on mobile devices during and after natural disasters, such as hurricanes.
When companies partner with a sports team or a charity, the deal is usually about attracting consumers and strengthening their brands. Inside a company, however, what happens to employee allegiance? That's the question asked by researchers of the University of Oregon and two United Kingdom universities in Academy of Management Review.
The first large-scale analysis of corporate practices for sourcing sustainable materials shows that many companies address sustainability at some level, but most deal with only one or a subset of materials within a small portion of their supply chain.
While many people heed evacuation warnings from officials, there are those who choose to stay and defend their homes, as well as a growing number of individuals who tend to 'wait and see.' Both a lack of preparedness to defend one's home and a delay in evacuating can increase risk to both public safety and property. How can officials effectively communicate with these varied publics to ensure public safety?
New research out of Binghamton University, State University of New York suggests that instead of just spending to get that top spot, advertisers should be considering other factors as well to ensure they are getting the best results from their sponsored search advertising campaigns.
Women in public relations are more likely than men to seek allies and form coalitions before they give ethics counsel to senior leaders, while men are more likely to rely on presenting research, according to a Baylor University study.
Major beer companies have rolled out marketing campaigns and products -- such as 'fan cans,' store displays, and billboard ads -- that pair beer with university colors, mascots, and logos. Research published in the January 2018 issue of Psychological Science shows that such campaigns may enhance the motivational significance of marketed beer brands, especially for students who identify strongly with their university. The researchers conclude that this effect could potentially increase underage students' alcohol consumption.
Gardeners hoping to celebrate the beauty of American bittersweet -- a native vine that produces orange berries in the fall and is used for wreaths -- may be unwittingly buying an invasive bittersweet instead. That's because many Midwestern retailers are selling oriental bittersweet with labels misidentifying it as the native plant, researchers report. These sales are occurring in stores and online.
As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, Google banned sponsored search advertising by pharmacies that are not certified by the National Association of Boards of Pharmacy (NABP). Soon, other major search engines followed. But a forthcoming study in the INFORMS journal, Marketing Science, a leading scholarly marketing publication, finds that the ad ban had limited success in reducing access.
California's legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year. County voting on Proposition 64 that led the state here -- to legalizing sales for recreational use -- can offer insight into how medical marijuana dispensaries will now market themselves.