Female entrepreneurs have been at a disadvantage when seeking financial backing from traditional sources, but new research shows that crowdfunding investors view them as more trustworthy, making female-led projects more likely to secure support through crowdfunding platforms.
As prohibitions on the sale and use of marijuana ease, one result is more advertising about cannabis. A new study suggests that may have consequences on adolescents, with those who view more advertising for medical marijuana being more likely to use marijuana, express intentions to use the drug and have more-positive expectations about the substance.
More prescription drug commercials are promoting how certain medications can improve a user's lifestyle rather than curing symptoms and the negative emotions connected to their health condition.
Top-ranked reviewers on online retail sites such as Amazon.com may influence purchases, but a research study from Indiana University's Kelley School of Business finds that those who post reviews less often and more informally can be seen as more trustworthy and have more of an impact on sales.
Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be 'quality' and 'price,' with 'quality' representing all factors beyond price, such as service, amenities, proximity to the ocean and other things that are important to you. So, how will you decide? A new study in the INFORMS journal Marketing Science has found that as consumers we tend to make these choices in a 'boundedly rational' way.
Hollywood tends to market black-oriented media, and media oriented around other people of color, to only audiences of color. However, a study of 1,900 adolescents shows that black and white teens both consider Black-oriented content as being 'for them,' but white adolescents are less likely to know black-oriented content exists. Researchers say this means black-oriented media can be highly profitable if marketed to all audiences.
While some may think a 'knock-off' product is morally wrong, new research from UBC's Okanagan campus demonstrates that for some cultures 'unethical' consumption is a virtue. Faculty of Management assistant professor Eric Li, along with researchers from the Hong Kong Polytechnic University and the Hong Kong Design Institute, interviewed young Chinese consumers about their purchased counterfeit products, examining how they rationalize their buying decisions.
Many millennials lack knowledge about the importance of sunscreen and continue to tan outdoors in part because of low self-esteem and high rates of narcissism that fuel addictive tanning behavior, a new study from Oregon State University-Cascades has found.
Thousands of the most popular apps and games available, mostly free of charge, in the Google Play Store, make potentially illegal tracking of children's use habits, according to a large-scale international study co-authored by Narseo Vallina-Rodriguez, a researcher at the IMDEA Networks Institute in Madrid and ICSI, the International Computer Science Institute at the University of California, Berkeley (USA).
What makes a person cool? One University of Arizona researcher says the difference in being seen as cool or not can be found in something as simple as a smile.