Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably 'steal' customers from their competitors.
A new study finds that though drug companies marketing erectile dysfunction drugs claim to be self-policing their advertising so that 90% of the audience viewing sexually explicit advertisements must be 18 or older, compliance is not being taken seriously.
A plastic bottle becomes a jacket, an aluminum can a bicycle. When consumers are reminded of the products that their recyclables can be turned into they are more likely to recycle, according to researchers at Penn State and Boston College.
In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioral nudges -- facilitating action rather than providing knowledge or inducing feelings -- can reduce daily energy intake by up to 209 kcal, the same number of calories as in 21 cubes of sugar.
Data analysis shows that products that are considered to be substitutive in nature have a very different growth trajectory from traditional product models.
In the near future, we will be able to mass-produce meat directly from animal cells. This cultured meat could change the world -- or it could falter like GM 'frankenfoods.' Writing in Frontiers in Nutrition, researchers warn that the most common media framing of cultured meat -- as a 'high-tech' innovation -- may be the least effective in garnering consumer acceptance.
Data from social commerce websites can provide essential information to business owners before they make decisions that could determine whether a new venture succeeds or fails.
New research led by the University of California, Riverside shows NGOs are more likely to sway companies into ethical behavior with carefully targeted reports that consider a range of factors affecting the companies and industries. The report also finds that too much pressure can actually backfire. The study suggests that vertical integration, where companies own and control all steps of the production process, can be economically feasible and promote responsible sourcing throughout an industry.
A new study proposes a framework to evaluate TV ad spots according to their immediate effects on consumers' online search activities.
Research points toward t-boosting supplements as having little or no known effect.