News by Subject Business & Economics

News Release 9-Apr-2019

Evidence: Inspirational augmented reality apps can improve brand attitude

Grand Valley State University
News Release 2-Apr-2019

Does live tweeting while watching TV distract from the ads?

Institute for Operations Research and the Management Sciences
News Release 25-Mar-2019

Crisis management: When your celebrity advertising endorser generates negative publicity

Institute for Operations Research and the Management Sciences
News Release 22-Mar-2019

How the 'good feeling' can influence the purchase of sustainable chocolate

University of Göttingen