For millions of Australians, each day begins with a hot cup of coffee in order to activate our brains for the working day. The morning coffee run also acts a social lubricant, a creature comfort and, for some, a non-negotiable ritual.
More companies are using augmented reality marketing (ARM) to interact with customers. ARM is a strategic concept that uses AR (integration of digital information or objects into the subject's perception of the physical world) to demonstrate consumer benefits to achieve organizational goals. A recent study indicates that one of the main barriers to the use of AR as a marketing tool is a solid understanding of how AR works and how it impacts business goals.
People watching 'social shows' like 'Dancing with the Stars' or 'The Bachelor' on television and simultaneously sharing their views on Twitter are more likely to be committed to the program and shop online, according to new research from Indiana University's Kelley School of Business.
Using visualization as motivation is a common technique for achieving goals, but consumers who are pursuing health goals such as eating healthy or losing weight should use caution when using perspective-based visualizations.
Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.
A new University of Toronto study finds that just seeing reminders of coffee can arouse us, causing our minds to be more alert and attentive.
Consumers may not consciously differentiate nutrition and health claims on foods in the way that regulatory experts do, new research published in the journal Nutrients reports.
Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.
A new study used a targeting strategy that tracks where, when, and for how long consumers are in a shopping mall to determine how shoppers' physical movements affect their economic choices. The study found that targeting potential customers in this way can significantly improve advertising via mobile phones.
More and more products carry ethical labels such as fair-trade or organic, which consumers view positively. Nevertheless, the sales figures of these products often remain low, even though they offer advantages for the environment or for society. A team of scientists from the University of Göttingen investigated what factors influence consumers' purchasing intentions. The results were published in the Journal of Cleaner Production, an international scientific publication which covers environmental and sustainable research and practice.