Rather than inciting fear, anti-smoking campaigns should tap into smokers' memories and tug at their heartstrings, finds a new study by Michigan State University researchers.
The authors explored how consumers with different mindsets react to pre-order price promotions by designing a series of studies to assess the purchase behavior of people who were future-oriented versus those who focused on the present and to gauge how third-party ratings might also affect their buying decisions.
The authors employ game theory to investigate how price, profit, and customer welfare fare when a duopoly of retailers uses money-back guarantees and personalized pricing to win market share.
According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.
Maybe Gordon Gekko was right when he said that information was the most valuable commodity of all. A new study showing major investment advantages for banks in countries where public economic data is scarce seems to support that claim by the fictional corporate raider in the 1987 movie Wall Street.
A new study that includes a University of Kansas researcher has found that the level of smile intensity in marketing photos influences how consumers perceive the marketer's competence and warmth, which can lead to different results depending on the context.
Researchers wrote computer programs that found patterns among anonymized data about web traffic and used those patterns to identify individual users. The researchers note web users with active social media are vulnerable to the attack. 'Given a history with 30 links originating from Twitter, we can deduce the corresponding Twitter profile more than 50 percent of the time.'
Standby upgrade programs are an innovative way for hotels to increase annual revenue by as much as 35 percent. However, new research in an upcoming edition of the INFORMS journal Manufacturing & Service Operations Management finds that the success of a standby upgrade program is directly tied to the type of guests who frequent the hotel, and the types and quantity of rooms available.
Left wingers are twice as likely to punish companies which aggressively avoid tax, according to a new study from Queen Mary University of London (QMUL).
When people in a relationships fees jealous about the attention their partners are receiving, they are more likely to purchase eye-grabbing products. This is an attempt to recapture the attention of their partners.