Researchers from the University of Portsmouth have devised a new method to rank hotels more accurately.
Study finds that people feel it's easier to achieve a small incremental goal than to maintain the status quo.
Far from confirming industry claims that they can 'do good' with corporate campaigns, the findings suggest that the public health benefits are likely to be minimal. In fact, 11 percent of the industry actions had the potential for doing harm.
The study of superstition and other extraordinary beliefs in the marketplace brings challenges and opportunities for the enhancement of consumer well-being. In 'Superstition, Ethics, and Transformative Consumer Research,' published in the October issue of the Journal of the Association for Consumer Research, Stuart Vyse examines the ethical issues involved in research on consumer superstitions and how the principles of Transformative Consumer Research can be applied to this area of investigation to promote consumer welfare and sustainability.
Intensive, micro-targeted Facebook adverts increased Republican turnout by up to 10 per cent among key voter groups, according to a new study published by the University of Warwick. The study raises important questions about whether more regulation or transparency is needed. The paper was produced in collaboration with ETH Zurich and the University Carlos III in Madrid.
A joint study by the BBC, UCL and the University of Barcelona shows that in virtual reality news experiences, basic interactivity can increase buy-in without compromising faithful reporting.
A new study in the Journal of Public Health indicates that advertising for alcohol is common in British television, and may be a potential driver of alcohol use in young people.
New research suggests we are willing to blindly trust hotel reviews when they conform to our preconceived ideas.
Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine's country and region of origin sometimes had more impact on a person's willingness to pay more for a wine than taste.
E-cigarette brand JUUL's Twitter handle is attracting adolescents to the point that at least a quarter of its followers appear to be under age 18. Many of these minors -- to whom it is illegal to sell nicotine-delivery products -- are retweeting JUUL's messages, amplifying its advertisements.