Groundbreaking research from Aarhus BSS shows that organic consumers are standing fast and are buying more and more organic products following an increasingly predictable pattern. Coop Denmark sees great potential in the research results.
YouTube videos featuring alcohol are heavily viewed and nearly always promote the 'fun' side of drinking. That's the finding of a study in September issue of the Journal of Studies on Alcohol and Drugs.
Fake News More Likely to Thrive Online Due to Lowered Fact-Checking, According to Research from Columbia Business School
Melanoma kills more than 50,000 people worldwide annually. But because early detection dramatically improves prognoses, a BYU professor is working to help people better identify problematic moles.
Ethnic restaurants like to brag about how 'authentic' they are. But when it comes to the language on their menus, a new study suggests authenticity may not be a hit with some customers. Researchers found that people who were averse to uncertainty and ambiguity reacted more negatively to a restaurant menu that labeled foods with their authentic-language name (such as Pad Kee Mao) rather than the English-language name (Drunken Noodles).
Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management responses can not only lead to higher ratings for businesses, but also more informative reviews.
People tend to lean more economically conservative when they're angry, according to an article recently published in Personality and Social Psychology Bulletin. The two co-authors, University of Cincinnati assistant professor of marketing Anthony Salerno and University of Manitoba assistant professor Keri Kettle, came to the conclusion after running multiple studies that included more than 1,000 participants.
Mannequins' long legs, tiny waistlines and perfect busts can sour some shoppers on the products they're wearing, especially consumers who don't like the look of their own bodies.
A new study from the University of Missouri School of Journalism shows that while people tend to dislike extreme speech on social media, there is less support for outright censorship. Instead, people believe sites need to do a better job promoting healthy discourse online.
People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches or cars, when they want to be seen in a position of power in certain situations, according to a new study led by a University of Kansas marketing researcher.