There is a strong link between the amount of fast food that pre-school age children consume and their likelihood of becoming overweight or obese, according to a new Dartmouth-led study, published in the journal Pediatric Obesity.
Brands should consider the language they use when marketing products to this group of consumers, according to a new study from the University of Missouri. Researchers say that "adaptive" makes the apparel seem separate from the market.
When high self-control individuals touch food directly with their hands (vs. indirectly with a utensil), they not only experience it as tastier and more satisfying, but they eat more of it. The work, published in the Dec. 19, 2020 issue of the Journal of Retailing, may not only offer a way to increase the appeal of food but also offers retailers a simple way to make the eating experience more enjoyable for consumers sampling food.
Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers' daily activity on social media. Brands could use this to analyze potential customers. The researchers' method combines powerful statistical modeling techniques with machine learning-based image recognition.
Formula companies quadrupled their advertising of toddler milk products over a ten- year period, contributing to a 2.6 times increase in the amount of toddler milk sold, according to a new paper published in Public Health Nutrition from researchers at the Rudd Center for Food Policy & Obesity at the University of Connecticut. This rapid increase in sales occurred despite recommendations from health and nutrition experts.
The number of political candidate television advertisements that refer to guns increased significantly across four election cycles in US media markets, according to a new study led by researchers at the Johns Hopkins Bloomberg School of Public Health.
A hyperconnected world is changing the role and management of brands. New theories and models are needed to account for these changes.
'This research is of interest to anyone who cares about political communications, and the results have clear implications for political campaign professionals,' said Haenschen. 'When you're choosing a candidate's visual identity, you need to consider how people perceive that font.'
To understand the attitudinal difference among experts and public towards gene-edited crops, a team of Japanese researchers, led by Dr. Naoko Kato-Nitta, conducted a survey of perceptions of the Japanese experts and public to gene editing versus other emerging or conventional breeding techniques in Japan, where the production of genetically modified crops is strictly regulated and not readily accepted.
Despite a recent FDA awareness campaign about the hazards of vaping, promotional Instagram posts are 10,000-fold more prevalent than the FDA's #TheRealCost hashtag, shows a recent study. A deep learning analysis of vaping Instagram images further suggests that 70% contain devices and products that are popular among the youngest, beginner e-cigarette users.