New research has found that people can be encouraged to choose smaller, healthier portions, without compromising on enjoyment in a win for public health, business and consumers.
Facebook and Pinterest love infographics. But what makes an infographic effective? A new study published in the American Journal of Health Behavior identified four key features that make infographics memorable and effective in promoting healthy changes.
Do you take time to read the risk warnings on drug websites before you take the drug? Mariea Hoy, an advertising professor at the University of Tennessee, Knoxville, has studied that question and determined that no, you probably don't.
A forthcoming article in the INFORMS journal Marketing Science compares advertising strategies based on last touch and first touch keyword effectiveness metrics and finds that while the return on investment of a last touch strategy is 5 percent more than a first touch strategy, a strategy based on weighting the two metrics improves ROI by another 5 percent.
From fast food chains to coffee shops, marketers use various promotional strategies to nudge selection of featured foods. Price discounts, rewards cards, and coupons are some common methods. A new Cornell University School of Hotel Administration and Food and Brand Lab study finds that the best way to get customers to make healthy choices is to offer rewards points that can be redeemed when making future healthy purchases.
Researchers found that people who felt regret about their actions experienced emotions of shame and embarrassment, and this led to the sensation of physical warmth. This motivated people to choose cold drinks. Focusing on colder images also helped people feel less regret.
Younger, more cosmopolitan Chinese consumers tend to favor brand translations that keep both the sound and the meaning of the original name, says U. of I. business professor and branding expert Carlos J. Torelli.
What does the ideal car look like? University of California, Riverside professor Subramanian 'Bala' Balachander and his collaborators explored that question in a study that is forthcoming in the Journal of Marketing.
New research shows older consumers -- especially older women -- pay more for new cars.
The more advertising kids see for particular brands of alcohol, the more they consume of those brands, according to a new study.