The risks far outweigh the benefits for most consumers in their response to personalized online ads, known as online behavioral advertising, suggests a study by University of Illinois advertising professor Chang-Dae Ham. The perception of risk drives consumers to greater privacy concerns and to avoid the advertising. The ad industry may want to reconsider its approach as a result, he said. The study appears in the May issue of the International Journal of Advertising.
On Nov. 17, 2015, actor Charlie Sheen publicly disclosed he was HIV-positive on NBC's Today Show. In previous research, scientists found that Sheen's disclosure corresponded with millions of online search queries for HIV prevention and testing. A follow-up study finds it also led to more sales of in-home HIV testing kits.
The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. Toy unboxing: Living in a(n unregulated) material world, the work of QUT Distinguished Professor Stuart Cunningham and Professor David Craig from the University of Southern California (with research by Ph.D. student Jarrod Walczer at QUT's Digital Media Research Centre), has just been published in Media International Australia.
Participants of the study who believed they were drinking an energy drink and alcohol cocktail were more likely to believe themselves quite drunk and uninhibited.
New research suggests that simply telling a young man that an energy drink has been added to his alcoholic beverage can make him feel more intoxicated, daring and sexually self-confident.
If we believe that we can personally help stop climate change with individual actions -- such as turning the thermostat down -- then we are more likely to make a difference, according to research from the University of Warwick.
New research from the University of Liverpool shows that the body size of mannequins used to advertise female fashion in the UK are too thin and may be promoting unrealistic body ideals.
Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms like Yelp and TripAdvisor, and e-commerce sites like Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? According to a study in the INFORMS journal Marketing Science, a leading academic marketing journal, that is a bad idea.
A leading expert in changing eating behavior provides an organizing framework that proposes dozens of small, low-cost in-store changes that retailers can use to boost sales of healthy foods.
People with stronger memories tire more quickly of experiences, according to a new study led by a University of Kansas researcher that could have implications on marketing and consumer behavior.