A busy mindset can be leveraged to promote better self-control.
Researchers have developed a method to effectively compress the plot of a feature-length film in just a few, sometimes, silent seconds.
While conventional wisdom says that people don't like uncertain gains or rewards, a study from the University of Chicago Booth School of Business finds that uncertainty can play an important role in motivating repeat behaviors.
The earliest evidence of a drawing made by humans has been found in Blombos Cave in the southern Cape in South Africa. The drawing, which consists of three red lines cross-hatched with six separate lines, was intentionally drawn on a smooth silcrete flake about 73,000 years ago. This predates previous drawing from Africa, Europe and Southeast Asia by at least 30,000 years.
Corporate social responsibility efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money to good causes -- though the researchers did find ways for companies to sidestep this problem.
A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense.
A new study tested a strategy to help a telecommunications firm manage churn. Contacting not only customers but also their friends helped reduce the customers' propensity to discontinue their ties to the company.
Building customer relationships and strengthening the brand are key to a company's financial success -- more so than being the market leader, a recent study shows.
New research from the University of Arizona finds that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.
Tourists considering overseas travel 'trust' a destination like London would provide a positive experience, says new research from QUT researchers. Consumer behaviour experts from QUT Business School investigated the effectiveness of the official tourism website, Visit London, for tourists choosing the city as a destination to explore. Their findings, published in the Journal of Strategic Marketing, have implications for the travel industry in Australia and overseas amid an emerging trend to 'personify' places to build long-term bonds with tourists.