New research from Binghamton University, State University at New York finds that mobile coupons can affect both short- and long-term sales goals, and that targeting customers with the right type of mobile coupon can boost revenue.
Anyone who shops online is familiar with those 'top-rated' products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold? According to a new study, the answer is, 'yes' and 'no.'
Dynamic capabilities play a key role in successful key account management, according to a new study by researchers from the University of Eastern Finland, Cranfield University and the University of Portsmouth. The study found that in key account management, companies should invest in market sensing, opportunity creation, continuous improvement of processes and value propositions, as well as capabilities for radical change.
Millennials living more dangerously and settling down later could be creating a new generation of addicted smokers and e-cigarette users, according to the surprising results of research by The University of Texas Health Science Center at Houston (UTHealth).
New peer-reviewed research published today in the Harm Reduction Journal shows that flavors play a critical role in attracting -- and retaining -- smokers into the vaping category, directly contributing to tobacco harm reduction.
Highly educated women are an untapped but potentially lucrative market for electric vehicle sales because they have greater environmental and fuel efficiency awareness than men, says a new study by researchers at the University of Sussex and Aarhus University in Denmark.
Status symbols, like a luxury car or brand-name denim, may not function any better than their lower-status counterparts, but they do convey a message about the owner's position on the social ladder. A new study led by Gideon Nave of the University of Pennsylvania's Wharton School found that a single dose of testosterone was enough to boost men's preference for higher-status goods, pointing to a biological basis for consumer behavior.
The primary task this article embarks upon is on determining whether the researches using KAPS (Knowledge, Attitude and Practice Surveys) has any heuristic purpose or is it just fulfilling some self-centered ritualistic and instrumentalist objective.
By 2015, e-book sales had grown to comprise 20 percent of all book sales. To ensure e-book sales did not undermine print sales, publishers frequently delayed the digital publication date for several weeks after the print edition has been released. However, new research in the INFORMS journal Management Science found that delaying e-book sales does not lead to increased print sales, and can result in significantly fewer e-book sales once the digital version is made available.
An easily-concealed device designed to wean smokers off tobacco is turning up in classrooms as kids puff the discreet JUUL device to get a nicotine dose. USC scientists surveyed thousands of social media posts to track the trend.