The neural underpinnings of the decoy effect -- a marketing strategy in which one of three presented options is unlikely to be chosen but may influence how an individual decides between the other two options -- are investigated in new neuroeconomic research published in JNeurosci using neuroimaging and brain stimulation.
Ever been stuck in a rut? University of Pennsylvania researcher Michael Platt and colleagues found that stimulating a region of the brain called the posterior cingulate cortex can lead to changes in routine behavior. Neurons there ramp up their firing rates, then peak just before a pattern shifts. Knowing this could help businesses better understand how to spur employee innovation, exploration and creativity.
UK energy companies are using branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia. Researchers studied the branding strategies and personalities of the Big Six energy firms and found that maintaining a consistent brand personality over time is important. Consistent brands performed better than those that had significantly changed their brand personality position or communicated inconsistently.
Getting a laugh may not help get the road safety message across, with a new QUT study showing humorous driver sleepiness advertisements via social media and other means can get lost in translation.
A University of Washington study is believed to be the first to demonstrate how present-day migration statistics can be obtained by compiling the same data that advertisers use to target their audience on Facebook, and by combining that source with information from the Census Bureau.
A study in the INFORMS journal Marketing Science investigated whether the calorie posting on menus impacts consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after calorie posting. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also impact other customers reading the reviews by redirecting them towards healthier restaurants and food items.
A new study shows that people with a flexible mindset do not tend to judge others based on the brands they use, while people with a fixed mindset use brands to judge another person's character.
Groundbreaking research from Aarhus BSS shows that organic consumers are standing fast and are buying more and more organic products following an increasingly predictable pattern. Coop Denmark sees great potential in the research results.
YouTube videos featuring alcohol are heavily viewed and nearly always promote the 'fun' side of drinking. That's the finding of a study in September issue of the Journal of Studies on Alcohol and Drugs.
Fake News More Likely to Thrive Online Due to Lowered Fact-Checking, According to Research from Columbia Business School