Prof. Avni Shah (IMAGE)
Caption
Avni Shah is an Associate Professor of Marketing at the University of Toronto Scarborough and the University's Rotman School of Management. She is the Academic Director, Creative Destruction Lab - Toronto. Using field and laboratory data, she investigates how payment influences consumer decision-making and consumer well-being particularly in financial and health contexts. Her research has covered a broad range of topics such as looking at how paying with different forms of payment influence purchase behavior and how paying a surcharge on unhealthy food items influences unhealthy food consumption. Her work has been published in the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science.
Credit
Rotman School of Management
Usage Restrictions
None
License
Original content