Conveying the blue carbon concept via Japanese television and newspaper media (IMAGE)
Caption
Effective science communication can help to develop adequate understanding of the blue carbon concept by the general people, leading to promotion of sustainable marine activities. A new study reveals that Japanese media disproportionately addresses the key challenges and limitations of the blue carbon concept. The study highlights the importance of collaboration among policymakers, marine scientists, and media activists in conveying balanced narrative about the concept, communicating both the potentials and risks.
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Photo by Takashi Kimura, used with permission
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