Go Red For Women (IMAGE) American Heart Association Caption Go Red For Women is trademarked by the American Heart Association Inc. The red dress is trademarked by the US Department of Health and Human Services. Credit American Heart Association Usage Restrictions Go Red For Women is trademarked by the American Heart Association, Inc. The red dress is trademarked by the U.S. Department of Health and Human Services (DHHS). License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.