Research on Commercials (IMAGE) Elhuyar Fundazioa Caption El Bureau, Tecnalia and the UPV/EHU-University of the Basque Country confirm that long commercials evoke stronger emotions. Credit Tecnalia Usage Restrictions Give credit to Tecnalia License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.