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University of Tennessee Institute of Agriculture

Photo of Cows Grazing

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Researchers from the University of Tennessee Institute of Agriculture and Arizona State University have received a grant for $477,131 to examine consumer preferences for U.S. beef and to estimate beef import demand in select countries within Asia, Europe and Latin America. Results from this research will also provide insights regarding economic implications of changes in trade policies and provide information on how the U.S. beef export market can be strengthened.

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Photo courtesy UTIA.

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