UBC Nursing Professor John Olifffe (IMAGE) University of British Columbia Caption Young men today are likely to be selfless, socially engaged and health-conscious, says a new study from the University of British Columbia Credit UBC Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.