Social-network Cluster on Save Darfur Cause (IMAGE)

University of California - San Diego

Social-network Cluster on Save Darfur Cause

Caption

The figure pictures a typical social-network cluster in the Save Darfur Cause on Facebook. The original seed recruiter is colored yellow. Of the 1,021 members shown here, only four (colored red) donated money to the cause, and the majority (71 percent) recruited no one.

Credit

Image courtesy of Kevin Lewis, University of California San Diego

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