Predicting information gain (IMAGE) University of Helsinki Caption Volunteers' brain activity was recorded using electroencephalography (EEG). In the EEG, a selective electric brain potential was observed in response to reading high- versus low-value words. Credit Cognitive computing research group / University of Helsinki Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.