Jaakko Aspara, Aalto University (IMAGE)

Aalto University

Jaakko Aspara, Aalto University

Caption

A research group run by Jaakko Aspara, who is a professor in the Department of Marketing at Aalto University School of Business, conducted a study showing that improved customer satisfaction with a company causes institutional investors to increase their ownership in that firm and has a positive impact on share value.

Credit

Anni Hanén

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