Social Tipping Point (VIDEO)
Caption
A study from the University of Pennsylvania finds that when roughly 25 percent of people in a group adopt a new social norm, it creates a tipping point where the entire group switches to the new norm. This shows the direct causal effect of the size of a committed minority on its capacity to create social change. The finding applies to social norms about behavior in the workplace and online, as well as communal attitudes on issues like gay marriage, gun laws, and race or gender equality.
Credit
Annenberg School for Communication, University of Pennsylvania
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Must credit Annenberg School for Communication, University of Pennsylvania
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