Graphics Influence Readers' Intent to Vaccinate (IMAGE)

University of Utah Health

Graphics Influence Readers' Intent to Vaccinate

Caption

Three types of graphics -- heat maps, dot maps, and picto-trendlines -- show the prevalence of a hypothetical influenza, and number of related deaths. Even though the graphics depicted the same information, an international survey revealed that each type elicited different responses from participants.

Credit

Elastique

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