Mary Steffel, University of Cincinnati (IMAGE) University of Cincinnati Caption University of Cincinnati research by Mary Steffel shows that thoughtful gift givers' desire to show off just how well they know their partner could backfire. Credit provided by Mary Steffel/UC Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.