Brain Imaging Can Predict the Success of Large Public Health Campaigns (VIDEO)

University of Pennsylvania Annenberg School for Communication

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In a new study led by Professor Emily Falk of the Annenberg School for Communication at the University of Pennsylvania, brain activity in 50 smokers in Michigan was able to predict the outcome of an anti-smoking advertising campaign sent to 800,000 in New York. This begins to demonstrate the promise of neuroscience to inform and improve public health campaigns.

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The Annenberg School for Communication, University of Pennsylvania

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