Pay Kids to Eat Fruits & Veggies (IMAGE) Brigham Young University Caption Strange as it sounds, directly paying students to eat a fruit or vegetable is less expensive and gets better results than a new school lunch standard. Credit Mark Philbrick/BYU Usage Restrictions FOr use with reporting about the research License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.