Chang-Dae Ham, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Chang-Dae Ham, University of Illinois at Urbana-Champaign

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University of Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is 'a very special type' in the way it elicits risk perceptions and privacy concerns.

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L. Brian Stauffer, University of Illinois News Bureau

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