Nina Maža, Rotman School of Management (IMAGE)
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With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the 2009 SSHRC Aurora Prize for "Outstanding New Researcher," and she is the recipient of several teaching and research awards, including the Rotman Dean's Award for Excellence in Research. Most recently, Nina has been selected to be a member of the inaugural cohort of the Science Leadership Program Fellows in Canada and recipient of the William F. O''Dell Award of AMA's Journal of Marketing Research.
Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review's Breakthrough Ideas. Nina is also a sought-after applied researcher, consultant, and public speaker. Speaking engagements on morality include the European Commission and the Canadian Revenue Agency.
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Rotman School
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