Carlos Torelli, University of Illinois at Urbana-Champaign, News Bureau (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Carlos Torelli, University of Illinois at Urbana-Champaign, News Bureau

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Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new research co-written by Carlos Torelli, a professor of business administration and James F. Towey Faculty Fellow at Illinois.

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Photo by Gies College of Business

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