Dining in Dark Restaurants Inforgraphic (IMAGE) Cornell Food & Brand Lab Caption Diners are 16-24 percent more likely to order healthy food in well-lit restaurants. Research published in the Journal of Marketing Research (2016) by Dipyan Biswas, Courtney Szocs, Brian Wansink (Director of the Cornell Food and Brand Lab) and Roder Chacko. Credit Daniel Miller Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.