Olympic Star Power Squandered (IMAGE) University of Delaware Caption University of Delaware study finds female athletes rarely used as ad spokespeople and when they are, advertisers most often do it poorly. Credit Evan Krape, University of Delaware Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.