Olympic Star Power Squandered (IMAGE)

University of Delaware

Olympic Star Power Squandered

Caption

University of Delaware study finds female athletes rarely used as ad spokespeople and when they are, advertisers most often do it poorly.

Credit

Evan Krape, University of Delaware

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.