Raj Echambadi, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Raj Echambadi, University of Illinois at Urbana-Champaign

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Car companies can either "design for satisfaction" by investing in function and ergonomics or "design for delight" by investing in form, says new research from Raj Echambadi, a professor of business administration at Illinois.

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Photo by University of Illinois College of Business

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