#SciComm in Ecology and Conservation (IMAGE) University of Alberta Caption Analyzing the famous academic aphorism 'publish or perish' through a modern digital lens, a group of emerging ecologists and conservation scientists wanted to see whether communicating their new research discoveries through social media -- primarily Twitter -- eventually leads to higher citations years down the road. Turns out, the tweets are worth the time investment. Credit Clayton Lamb Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.