Do You Want Fries with that Toy? A Dartmouth Student Examines Fast-Food Marketing to Kids (VIDEO)
Caption
Dartmouth College student Hannah Utter, Class of 2021, collaborated with researchers at the Koop Institute and Geisel School of Medicine at Dartmouth to analyze fast-food TV-ads directed at children. The team's research was published on May 10, 2021, in the journal Pediatrics. They found that ads often overemphasize premiums such as toy giveaways and games relative to the primary product being sold, the fast food itself. This marketing practice violates the industry's own guidelines--put in place to ensure that the use of premiums in ads is not deceptive or unfair--as young children lack the cognitive ability to understand advertising.
Credit
C. Everett Koop Institute at Dartmouth
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