Ad Observatory tracking measures Facebook political ads by topic (IMAGE)

NYU Tandon School of Engineering

Ad Observatory tracking measures Facebook political ads by topic

Caption

The NYU Ad Observatory shows not only how much candidates are spending on Facebook ads both nationally and in their states, but what kinds of messages they are sending. In the Senate race for Arizona, Mark Kelly's advertising on Facebook focuses on dark money and veterans issues. He is also spending much more than Martha McSally, whose Facebook advertising focuses on messages about the Black Lives Matter movement, the economy and taxes, and law enforcement. (credit: Laura Edelson)

Credit

Laura Edelson

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