If Families are Price Sensitive Then They Will Be So Regardless of the Product (IMAGE)

Spanish Foundation for Science and Technology

If Families are Price Sensitive Then They Will Be So Regardless of the Product

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Do we buy things because of their attributes, their price, or out of brand loyalty? This was one of the questions asked by researchers from the University of Seville, who studied families' behavior in putting together their shopping basket. They did this by studying their consumption patterns for ground coffee and tomato puree.

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