Social Message (IMAGE)

University of California - San Diego

Social Message

Caption

An example of the social “get out the vote” message shown to more than 60 million Facebook users on US Election Day 2010. Other users in the study saw an informational message – identical in all respects except for pictures of friends. A control group received no Election Day message from Facebook at all.

Credit

Courtesy James Fowler, UC San Diego

Usage Restrictions

With study and proper credit

License

Licensed content

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