Arun Vishwanath, University at Buffalo (IMAGE) University at Buffalo Caption Vishwanath is a professor of communication at the University at Buffalo. Credit Credit: Douglas Levere Usage Restrictions This image may only be used in conjunction with news stories about the associated research. License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.