Yunchuan "Frank" Liu, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Yunchuan "Frank" Liu, University of Illinois at Urbana-Champaign

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Yunchuan "Frank" Liu, a professor of business administration, says a retailer's optimal store layout is driven by an incentive to balance the shopping process of uncertain consumers and the pricing behavior of upstream suppliers.

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L. Brian Stauffer

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