Henrik Hagtvedt, Boston College (IMAGE)

Boston College

Henrik Hagtvedt, Boston College

Caption

Boston College assistant professor of marketing Henrik Hagtvedt and a colleague from the University of Houston asked hundreds of consumers about what drives their luxury purchases.

Credit

Boston College

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.