Ravi Mehta, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Ravi Mehta, University of Illinois at Urbana-Champaign

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The widespread use of the color red to signal danger can actually be counterproductive for certain people, says soon-to-be published research co-written by Ravi Mehta, a professor of business administration at Illinois.

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