Images on the Screen Periphery Are Rendered Useless by Fast-Forwarding (IMAGE)

Boston College

Images on the Screen Periphery Are Rendered Useless by Fast-Forwarding

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Fast-forwarded advertisements with brand information located outside of screen center -- such as in this frame from a restaurant ad -- are of virtually no value, Boston College researchers report in the November edition of the Journal of Marketing.

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Photo courtesy the Journal of Marketing

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