Mike Pfarrer, University of Georgia (IMAGE) University of Georgia Caption For highly regarded companies, public esteem comes with benefits such as hiring better talent and charging higher prices. But it also brings expectations that are nearly impossible to meet, says Mike Pfarrer. Credit UGA Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.