Carroll School of Management Assistant Professor of Marketing Hristina Nikolova (IMAGE)

Boston College

Carroll School of Management Assistant Professor of Marketing Hristina Nikolova

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Boston College Carroll School of Management Assistant Professor of Marketing Hristina Nikolova and colleagues report in the Journal of Consumer Research that they have identified how to measure consumers' financial infidelity tendencies and their impact on consumption.

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Lee Pellegrini/Boston College

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Credit Lee Pellegrini/Boston College.

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