Ravi Mehta, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Ravi Mehta, University of Illinois at Urbana-Champaign

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Ambient background noise turns out to be an important factor affecting creative cognition among consumers, according to research from Ravi Mehta, a professor of business administration at Illinois.

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Photo courtesy University of Illinois College of Business.

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