Branding and Colors (VIDEO)

University of Oregon

Caption

UO marketing professor Aparna Sundar discusses her paper in the Journal of Business Ethics, which shows how colors may define both a company's brand and how consumers respond to the brand. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging.

Credit

Video by Charlie Litchfield

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.