Penn Researchers Use Social Media to Increase Physical Activity (VIDEO)

University of Pennsylvania Annenberg School for Communication

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A study by researchers at the Annenberg School for Communication at the University of Pennsylvania found that the influence of our social networks can be a powerful motivator to encourage more physical activity -- moreso than traditional motivational messaging. In this video, Professor Damon Centola describes the research and its implications.

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Copyright Annenberg School for Communication, 2015

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