Professor Brian Wansink, Cornell Food and Brand Lab (IMAGE)

Cornell Food & Brand Lab

Professor Brian Wansink, Cornell Food and Brand Lab

Caption

Professor Brian Wansink shares tips on how shoppers can more accurately estimate grocery costs. A recently published study indicates that the more shoppers try to track their expenses, the worse they do -- overspending by as much as 19 percent.

Credit

Jason Koski/Cornell University Photography

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.