Professor John Thøgersen in his Office at Aarhus BSS (IMAGE)

Aarhus University

Professor John Thøgersen in his Office at Aarhus BSS

Caption

'Once you've purchased your first organic product, you're not likely to stop. You'll continue and over time, you'll increase your organic shopping list. And you'll even be following a rather predictable consumption pattern,' says Professor John Thøgersen, at Aarhus BSS.

Credit

Lise Balsby, Aarhus University

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