Voter Card Used in Experiment (IMAGE)
Caption
Using sleight of hand, researchers substituted one score card for another in a survey about the qualities of US presidential candidates. The substituted car was then presented to participants as their own. In the case of 94% of people surveyed, they were ready to accept the more moderate (manipulated) position as their initial one.
Figure A shows the initial response of the person surveyed
Figure B shows their manipulated response, which most people surveyed accepted as being their own original response.
Credit
McGill University
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