Hui (Sophia) Feng, Iowa State University (IMAGE)

Iowa State University

Hui (Sophia) Feng, Iowa State University

Caption

Hui Feng and her colleagues developed a new scale to measure marketing department power and capabilities.

Credit

Christopher Gannon, Iowa State University

Usage Restrictions

None

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.