The Allure of Steve Jobs (IMAGE) University of Vermont Caption "Culture is not just on our screens, but also in the circuitry and institutions that make those screens work," says UVM sociologist Thomas Streeter. His new paper examines why the story of Apple CEO Steve Jobs is so important in American culture. Credit Image courtesy of Universal Pictures Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.