Brittany Duff, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Brittany Duff, University of Illinois at Urbana-Champaign

Caption

Brittany Duff and co-author Sela Sar found that video ads viewed while multitasking were just as effective as when viewed alone, at least for those who process content more holistically. They also found that multitasking probably works best when you're in a good mood.

Credit

L. Brian Stauffer

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