The fateful first consumer review (IMAGE) University of Florida Caption A product's first review can have an outsized effect on the item's future -- it can even cause the product to fail. Credit Shannon Alexander/University of Florida Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.