Food Packaging Claims Mislead Consumers with Ideas of Health (IMAGE)

INSEAD

Food Packaging Claims Mislead Consumers with Ideas of Health

Caption

Professor Pierre Chandon in his latest research finds out the four distinct ways that food brands claim to be 'healthy' and how those types of claims influence consumers' expectations and choices for breakfast cereals, despite not being linked to the actual nutritional quality of the product.

Credit

INSEAD

Usage Restrictions

Credit to INSEAD

License

Licensed content

Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.