Lead Author, Gustavo Porpino, at the Supermarket (IMAGE)

Cornell Food & Brand Lab

Lead Author, Gustavo Porpino, at the Supermarket

Caption

"Caregivers do everything they can to fit the traditional role of a 'good mother.' They keep the house fully stocked with all kinds of food, provide snacks and treats in between meals, and make sure everyone has more than enough on their plates at the table, but it's these same behaviors that lead to wasted food, wasted money, and even to obesity." - lead author Gustavo Porpino, Ph.D. (Journal of Food and Products Marketing, 2016)

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Bruno Imbroisi

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