Illustrative Photo (IMAGE) Estonian Research Council Caption Recently an article was published in the International Journal of Digital Television, which examined the changing relationship between traditional TV providers and their audiences. Senior Research Fellow Ulrike Rohn (Tallinn University) and Docent Mats Nylund (Arcada University of Applied Sciences) say that the notion of sharing, which is most prominent in the current buzzword of the 'sharing economy' may be applied for understanding current trends in TV markets. Credit Baltic Film and Media School Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.