To Scan or not to Scan (IMAGE)

University of Delaware

To Scan or not to Scan

Caption

Food manufacturers are looking at quick response codes, or QR codes, that allow shoppers to scan a label and access information on a bioengineered product. But a University of Delaware survey found consumers are not likely to scan the codes with their own phone, which could impact strategies for industry leaders.

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Monica Moriak/ University of Delaware

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Must credit Monica Moriak/ University of Delaware

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