Ravi Mehta, University of Illinois at Urbana-Champaign (IMAGE)

University of Illinois at Urbana-Champaign, News Bureau

Ravi Mehta, University of Illinois at Urbana-Champaign

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Resource scarcity translates into enhanced consumer creativity, according to new research co-written by University of Illinois business professor Ravi Mehta.

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Photo by University of Illinois College of Business

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