James Kellaris, University of Cincinnati (IMAGE) University of Cincinnati Caption UC researcher James J. Kellaris will present analysis related to consumer perceptions on the usefulness of signage. Credit Lisa Ventre, University of Cincinnati Usage Restrictions None License Licensed content Disclaimer: AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert system.