What Does A Politician's Voice Pitch Convey To Voters? (AUDIO)
Caption
To find out how voice pitch influences voter perceptions of political candidates, researchers at the University of Miami and Duke University asked roughly 800 volunteers to listen to pairs of recorded voices saying, 'I urge you to vote for me this November.' Each paired recording was based on one person, whose voice pitch was then altered up and down with computer software. After listening to each pair, the voters were asked which voice seemed stronger, more competent and older, and who they would vote for if they were running against each other in an election.
Credit
Contributed by Casey Klofstad, University of Miami
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